A short, but oh-so-sweet story of a user’s experience on the way to ultimate self-optimization. With an abundance of questionable products and contrasting worlds, this playful, dual-sided short satirically questions the notion of 'self-care' online, inviting viewers to transform the ad-her-tising strategy at the click of a button...​

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Both retro and modern, this hyper-stylized, playful short, illuminates the cross-over of consumerism, social media and feminine beauty ideals. With vibrant colours and an abundance of questionable products, director Annie Harmeston satirically questions the notion of self-care online.

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Written, Produced and Directed by Annie Harmeston