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Annie Harmeston
DIRECTOR | PHOTOGRAPHER
Quick Fix
An Interactive Film
Written, Produced and Directed by Annie Harmeston
DOP - Emma Langguth
Quick Fix, a short, but but oh-so-sweet story of a user's journey on the way to ultimate self-optimization.
Illuminating themes of feminine beauty ideals and consumerism Quick Fix satirically questions narratives of 'self-care' online. Is the notion of 'self-care' empowering or is yet another marketing tool encouraging women to self-optimize?
Whilst watching, viewers are able to switch between 2 alternate worlds:
Quick Fix - Extra
A glossy, contrived and overwhelmingly pink haven, where indulging in 'self-care' is the absolute priority. With a simple 'like' on the Quick Fix Feed, products which have been tailored and meticulously designed for the user, arrive instantly.
The other side: a different marketing strategy...
Quick Fix - Pure
A soft, muted, green Goddess haven, where... indulging in self-care is also the priority. At Quick Fix - Natural, self-care products will arrive instantly, allowing her to reach her purest potential.
(Disclaimer: all products are 70% water and will cost a days work)
The Interactivity
Compositionally the 2 films have been filmed perfectly in sync. Whilst watching, the viewer will be able to switch between the 2 sides, by pressing the spacebar or button on the screen.
An HTML5 videoplayer has been designed and coded, which will allow the switching between films.
Interactivity Reference
See Honda’s 2018 AD ‘The Other Side’ to see how the interactivity will work- (hold down the r key to switch between worlds) http://wklondon.com/work/the-other-side/
Behind The Scenes
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