Quick Fix Film Synopsis'
Updated: Jan 14, 2021
Quick Fix – Interactive
Logline:
Quick Fix - Interactive
Short Synopsis
Quick Fix – Interactive.
A short, but oh-so sweet dual-sided story of a user’s experience on the way to ultimate self-optimization. At first glance this playful short is set in a glossy, contrived and overwhelmingly pink self-care sanctuary, where the user is welcomed to reach their full glowing potential at the click of a button. The twist - by simply holding down the space bar, viewers are invited to transform the Quick Fix marketing strategy, where the user is welcomed to reach their more natural potential...
Long Synopsis
A short, but oh-so sweet dual-sided story of a user’s experience on the way to ultimate self-optimization. Set in a glossy, contrived and overwhelmingly pink self-care sanctuary, there is a whole lot of fixing to be done. But that's just one side of the story. By simply holding down the space bar, viewers are invited to transform the Quick Fix marketing strategy, where the user is welcomed to experience the 'natural' fix.
Both retro and modern, this hyper-stylized, playful short, illuminates the cross overs of consumerism, social media and feminine beauty ideals. With it's abundance of questionable products and contrasting worlds Quick Fix illuminates the variety of messages of self-improvement aimed at women, by satirically questioning the popularised notion of self-care online.
Quick Fix – Extra (Single Film)
Logline:
Quick Fix, a short, but oh-so-sweet story of a user’s experience on the way to ultimate self-optimization.
Short Synopsis
Quick Fix, the short, but oh-so-sweet story of a user’s journey on the way to ultimate self-optimization. Quick Fix HQ, a glossy, contrived and overwhelmingly pink self-care sanctuary, welcomes the user to reach their full glowing potential at the click of a button.
Long Synopsis
Quick Fix, a short, but oh-so-sweet story of a user’s journey on the way to ultimate self-optimization. Quick Fix HQ, a glossy, contrived and overwhelmingly pink self-care sanctuary, welcomes the user to reach their full glowing potential at the click of a button.
Both retro and modern, this hyper-stylized, playful short, illuminates the cross-over of consumerism, social media and feminine beauty ideals. With vibrant colours and an abundance of questionable products, director Annie Harmeston satirically questions the notion of self-care online.
Quick Fix depicts a user in control of what they consume, what they spread on their face, which pills they pop. Or are they? This film is symptomatic of how I feel every single time I scroll through Instagram It depicts Western Capitalism’s co-opted version of self-care. The self-care which has made the notion of caring for oneself seem nearly impossible. The bombsite of narratives / images we have little choice but to consume are overwhelming and seemingly unattainable for many (and catastrophic for bank accounts). Beneath the veil of ‘self-care’, in many cases, hide the diet and beauty industries- which are still geared of course to making women look better. As capitalism’s version of ‘self-care’ likes to tell us: we are the problem. If we improve ourselves, everything will be ok.... and so Quick Fix consumer #1 begins…